For many companies entering China, one of the biggest risks involves regulations. But the regulatory changes so far have been focused on protecting Chinese consumers, rather than protectionist measures aimed at limiting foreign goods.
source url The regulatory landscape will continue to evolve, highlighting the importance of setting the right China strategy and remaining nimble to changing market dynamics. There have been a number of less successful attempts to launch an adjacent product, even from brands whose core product offering resonates strongly in China.
Second, you need to be thoughtful about how you seek to win the hearts and minds of Chinese consumers. One way companies achieve this is by targeting the top 20 postcodes with Chinese nationals in Australia and arming them with the right marketing collateral to build brand awareness. Third, companies need to create push with the right retail channels and distributors.
But the most successful Australian brands will be those that carefully choreograph their moves. One method for broadening reach on C2C platforms: creating the right economics for the daigou. Michael E. Paul, MN, treating individuals and couples.
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